America’s Favorite Cow honored by Selena Gomez, Reading Is Fundamental and New
Elsie Children’s Book

DALLAS, Sept. 15 /PRNewswire/ — Happy 70th birthday, Elsie! Borden Milk is
pulling out all the stops to honor America’s favorite spokescow this fall with
a celebrity celebration, including free music downloads and a new children’s
book honoring America’s iconic bovine. Selena Gomez, star of Disney’s “Wizards
of Waverly Place,” will make a guest appearance at Elsie’s private birthday
party at the State Fair of Texas to lead the singing of “Happy Birthday” and
offer a toast to the famous cow with the smiley brown eyes.

“I grew up with Borden and have always been one of Elsie’s number-one fans,”
said Gomez. “I am excited to help her celebrate her birthday and remind kids
that Borden milk is a cool, fun drink that helps keep you fueled and ready for
whatever you’re up to in your life.”

Leading up to the birthday bash, Borden Milk will offer free music downloads
from Selena Gomez & The Scene’s debut album Kiss & Tell. To help further
commemorate the occasion, Borden is publishing a limited edition children’s
book about Elsie as part of its commitment to early childhood literacy and in
support of Reading is Fundamental (RIF).

“Borden is excited to celebrate Elsie’s 70th birthday in the spotlight and
we’re honored to have Selena Gomez and RIF help make it a true birthday bash,”
said Rick Beaman, President of Borden. “We want to take this special
opportunity to honor Elsie and thank everyone for having her be a part of
their families for so many years.”

The Life and Times of Elsie the Cow
First introduced in person at the 1939 World’s Fair in New York, Elsie remains
one of the most enduring and famous product icons – in fact Advertising Age
confirmed her popularity by declaring her one of the top 10 icons of all time.
Since her first live appearance at the World’s Fair, Elsie has logged hundreds
of thousands of miles in her travels across America as “spokescow” for Borden
milk, visiting hundreds of communities and reaching millions of milk lovers.

Over the past decades, Elsie rose from barnyard obscurity to stardom as the
wholesome, motherly fictional cow that spread the word: “If it’s Borden, It’s
Got to Be Good.” Elsie has been featured in Borden advertisements promoting
the importance of freshness and quality dairy products. Even today, her image
symbolizes freshness and great tasting milk to moms throughout the country.

Elsie’s Birthday Bash
To celebrate Elsie’s 70th birthday on October 10th, Borden is hosting a
barnyard bash at The State Fair of Texas in Marine Plaza. The lucky attendees
of Elsie’s private birthday celebration will have won the exclusive invitation
from special Radio Disney events throughout Texas and Louisiana taking place
this month. Gomez will join the party to lead the singing of “Happy Birthday”
to her friend Elsie, eat cake and ice cream with fans, and even try Borden’s
birthday cake-flavored milk, which was created just for Elsie to mark the
occasion. Elsie herself will be presented her own special birthday cake too.

Party attendees will also be the first to receive a copy of Say Goodnight,
Beauregard, the story of Elsie and her family. The book is part of Borden’s
support of early literacy and local RIF organizations throughout Texas and
Louisiana.

Free Selena Gomez & The Scene Songs
In honor of Elsie’s birthday and the launch of Selena Gomez & The Scene’s
debut album Kiss & Tell, Borden is offering free downloads from the new album
with the purchase of Borden Milk. Beginning September 14 through October 18,
consumers who purchase a specially marked gallon of Borden milk will receive a
code on the cap that grants a free pre-release download of Gomez’s new single
“Kiss & Tell,” which is not officially released to the public until September
29. Two other songs from the album, hit single “Falling Down’” and “Crush”
will be available through this promotion in the following weeks. Also in
partnership with Radio Disney, at local events throughout Texas and Louisiana
during the month of September, fans can enter for a chance to win a VIP trip
to Elsie’s birthday bash at The State Fair of Texas, including a guest
appearance and meet and greet with Selena Gomez. For official rules and
details for the sweepstakes, visit radiodisney.com.